The word premiere usually refers to the first performance of any show or theatrical play. The Premiere of a film is an exclusive event, limited to those in the industry and invited guests only. The Premiere begins with a cocktail party allowing guests to mingle and relax before the start of the film. Within the film Industry, Premiere Screening Rooms are where industry executives screen films for the first time before their release to the public. SHAW THEATRES has named its Premium movie-going experience premiere to convey the exclusivity and feel of the premiere movie experience with the ambience of luxury private screening rooms in the movie industry. Movie goers will get to enjoy a luxurious movie experience at premiere: watching the latest films on the big screens in leather seats with a small audience, drinking their favourite wines with excellent food and service. Guests may chill out at the exclusive lounge - pre-screen before the screening.