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Shaw Theatres LIDO IMAX completes the Singapore cinematic landscape

- Shaw Theatres brings you the world’s most immersive movie experience with IMAX’s Digital Theatre System
- Shaw Theatres LIDO IMAX first to screen IMAX 3D blockbusters in Singapore and will open with Disney’s Pirates Of The Caribbean: On Stranger Tides


Singapore, 3 May 2011 - After a seven-month and S$20 million “re-imagining”, Shaw’s iconic Lido Theatres will reopen its doors to the public with brand new offerings: a total of 11 halls including one featuring Singapore’s first and only IMAX’s Digital Theatre System!

The 10 regular halls will open on 5 May 2011, and Shaw Theatres LIDO IMAX will open on 19 May 2011 with Disney’s Pirates Of The Caribbean: On Stranger Tides (An IMAX 3D Experience) leading celebrations of this milestone for Shaw Theatres and the Singapore cinematic industry.

Mr. Mark Shaw, Executive Vice President of Operations, Shaw Theatres, said: “We want to create and champion change in the movie-going landscape in Singapore. We were first to introduce premium cinema-going to a suburban district with premiere at Shaw Theatres nex, and now we are bringing consumers the ultimate cinema experience with IMAX’s Digital Theatre System. We have successfully upped the ante on both quality and options in cinema entertainment here in Singapore. In addition to the new IMAX screen, the 10 regular halls have been redesigned and refitted to Shaw Theatres’ new standards of comfort and quality. We have created three new halls and improved ergonomics for all the halls for an even better cinematic experience.”

Mr. Don Savant, Managing Director, Asia Pacific IMAX, commented on IMAX’s partnership with Shaw Theatres: “Shaw Theatres has been a pioneer in entertainment and cinema in Singapore. Shaw Theatres Lido was the perfect location for IMAX with its timely renovation and iconic location on Orchard Road in the heart of Singapore’s shopping belt. IMAX’s awe inspiring cinema experiences with blockbusters from Hollywood and Chinese film makers will provide movie buffs a super premium movie experience they will not see at other cinemas or in their homes.”

Mr. Brett D. Hogg, Vice President and Managing Director for Walt Disney Studios Motion Pictures, said: “Shaw Theatres’ decision to bring in IMAX’s Digital Theatre System has definitely generated much excitement for both consumers and the cinematic industry as a whole. Shaw Theatres LIDO IMAX will provide an added dimension and avenue for us to showcase great movies in Singapore."

Mr. Christopher Shaw, Executive Vice President of Film Distribution, added: “With Shaw Theatres LIDO IMAX, we are able to expand the breadth and depth of our engagement with our movie distribution partners – and offer variety to consumers for any single movie title with 2D, 3D and IMAX 3D. The renewing of Lido also marks a significant step in our larger strategy of rebranding our cinemas and properties, and to leverage on our 80 years of experience in providing for the ever-changing needs of our customers.”

Following Disney’s Pirates Of The Caribbean: On Stranger Tides, the public can expect an exciting line-up of Hollywood’s new releases as well as blockbusters that have been digitally re-mastered and released in both IMAX’s 2D and 3D formats at Shaw Theatres LIDO IMAX. They include Kung Fu Panda 2 (An IMAX 3D Experience), Super 8 (The IMAX Experience), Transformers: Dark Of The Moon (An IMAX 3D Experience) and Harry Potter And The Deathly Hallows – Part 2 (An IMAX 3D Experience).

Tickets for IMAX 2D format movies are priced at S$20 and S$17 respectively for peak and off-peak hours. Tickets for IMAX 3D format movies are priced at S$22 and S$19 respectively for peak and off-peak hours. Shaw Theatres will be offering concessions for senior citizens and children under 13 years old, and will be introducing family packages as well (terms and conditions apply and do visit www.shaw.sg for details). Shaw Theatres LIDO IMAX has a seating capacity of 421 and 319 for 2D and 3D movies respectively. Figueras’ top range Megaseats are featured in the hall.

The new Shaw Theatres Lido reflects a strong “lifestyle” design concept, with a contemporary and classy look-and-feel with clean lines and rich wood elements. The new Lido Lobby features floor to ceiling windows that offers a splendid view of Orchard Road; an updated movie wall mural; and a S$1 million 8.2m by 2.7m Panasonic Super Video Screen and special digital living poster screens showcasing more than just movie trailers to engage patrons.

With a total seating capacity of 1,960, all cinema halls feature stadium seating, wider legroom and allocated lots for wheelchairs. There are seven digital halls, including the IMAX hall, and dedicated in-cinema lifts to cater to the needs of patrons with disabilities.

Shaw Theatres Lido Upcoming Activities

6 to 15 May 2011: Members of the public will get to experience for free the world’s most immersive movie experience at Shaw Theatres LIDO IMAX! Shaw Theatres will run upcoming IMAX 3D movie trailers every (and on each) hour from 12:00pm to 8:00pm daily, subject to seat availability. Simply approach the friendly LIDO IMAX Ambassador outside the LIDO IMAX hall for a ticket.

7 May 2011:
A special photo exhibition featuring quintessential moments captured just before Shaw Theatres Lido closed for renovation in October last year will be unveiled on 7 May 2011. The 20 pieces of artwork were results of a competition Shaw Theatres organised with the Faculty of Fine Arts, LASALLE College of the Arts, and event partner Canon.

16 May 2011:
The Shaw Theatres LIDO IMAX Grand Opening will be held on 16 May 2011. It will be attended by private guests and will feature the Gala Premiere of Disney's Pirates Of The Caribbean: On Stranger Tides ahead of U.S. and Singapore opening dates.

Shaw Theatres Lido Opening Promotions

5 May 2011: Three hundred Shaw Theatres Lido Commemorative Passes will be available for patrons at S$10 each. Each limited edition pass entitles the holder to four non-3D movies at Lido from 5 to 8 May 2011. It comes in a special holder designed to contain the four ticket stubs to mark their participation in the opening of Lido. Lido will open its doors for queue from 8.00 a.m. and sales will start from 9.00 a.m. (while stocks last, and terms and conditions apply).

5 May 2011: IMAX 3D advanced ticket sales to Disney’s Pirates Of The Caribbean: On Stranger Tides begins. LIDO IMAX customers will receive a collectible LIDO IMAX badge with every LIDO IMAX ticket purchased (while stocks last). The first LIDO IMAX fan to collect 100 LIDO IMAX badges will be rewarded with a trip to Los Angeles to experience the world's most immersive experience – at the other side of the world (terms and conditions apply).

6 May 2011: Every 87th Shaw Theatres Lido customer from 6th May 2011 onwards will receive an exclusive invite to LIDO IMAX 3D Surprise Screening on Wednesday, 18 May 2011. Only 120 pairs of tickets are available (while stocks last, and terms and conditions apply).

13 to 15 May 2011: First 500 patrons that purchase a pair of movie tickets at Shaw Theatres Lido Box Office will receive a free popcorn each day (while stocks last, and terms and conditions apply).

The IMAX Experience

Virtually all aspects of the IMAX's Digital Theatre System have been customised to deliver The IMAX Experience – from the design of the cinema hall to the projectors, speakers, screen and even the port hole glass, to the creation of movie content. Every aspect is carefully looked into to give the movie audience the most immersive experience possible.

For a start, IMAX’s projection technology delivers crystal-clear images. The dual projection system projects left-eye and right-eye images simultaneously thus eliminating depth distortion during fast-moving scenes. 4 IMAX’s audio system delivers laser-aligned digital sound. Each IMAX theatre is acoustically treated to present accurate and realistic sound images with the largest dynamic range. This enables the sound to be crisp enough to hear a pin drop and precise enough to know exactly where it dropped!

Then there is IMAX’s customised theatre geometry, which maximises your field of view. The high-gain screen results in exceptionally bright images and unparalleled 3D effect. The screen is also slightly curved and sits closer to the audience, creating a larger effective screen, which is equivalent to a 20% to 230% increased in screen area.

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About Shaw Theatres Pte Ltd

Shaw Theatres, founded by the Shaw Brothers (Tan Sri Runme Shaw and Sir Run Run Shaw), has been operating cinemas in Singapore since 1927. With all 11 screens at Shaw Theatres Lido fully
operational, the company will now operate six Theatre locations with 40 screens across the island.

For more information on Shaw Theatres and Shaw Organisation, please visit http://www.shaw.sg. You can also connect with Shaw on Facebook (facebook.com/shaw.sg), Twitter (twitter.com/shawsg) and YouTube (youtube.com/ShawOnlineVideos).


About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems – combined with a growing blockbuster film slate – are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of December 31, 2010, there were 518 IMAX theatres (396 commercial, 122 institutional) operating in 46 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

 

 

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